Now before you say 'WTF?! Seriously??' There is sound reasoning behind this decision.
Lets face it, it would have been an awesome experience to attend PAX East and even more so to be there as an exhibitor but a few things conspired against us.
I applied to attend PAX earlier last year in an attempt to get ourselves noticed by Indie Fund but I eventually received a reply that was quite disheartening. On first reading it dismissed my company, but after a re-read I noticed the person who had replied had mistaken our company for some sort of marketing agency!
Realizing this I quickly sent out a new response, and then the holidays hit.
Once Christmas and New Year had passed I assume they had the backlog to dig through and up came my little message. A few days ago I received a positive response with an invitation attached. The price took me back at first, though I was still brimming with excitement I just went looking for solutions.
The air fair - £400, my parents offered to cover this which was amazing of them! So that was one worry wiped away already. Next, buying the booth itself!
The Booth - £928 this would buy us a 10x10 foot booth. On the day I received the e-mail there were only four booths of this size left (there were pretty thin picking is all the size brackets!) and these were located right out on the fringes.
The Hotel - £100-£200 a night for five nights (arrival, set-up, the event and take-down). Now, leaving it this late meant that every hotel within walking and affordable taxi distance had already been booked solidly. The remaining hotels were either expensive or so far out that the taxi fare would certainly ruin us!
Now these prices are excluding food, drink, booth construction and taxi fares. Plus my business partner would have come too, doubling up almost all of the above!
I am not one to give up on thing immediately.
I got in contact with an organization called the Indie Megabooth who work with PAX to get am amazing deal for Indie companies. The people behind it were very helpful and friendly, but again money and deadlines have prevented us going this year and next year.
Maybe 2015 PAX, maybe.
It worked out much better this way, for a company of my size PAX isn't the best fit. We are essentially unknown (though by the time the event came around our game would be finished) and all that money could be much better spent on development and on digital marketing!
I sent the final e-mail earlier today, our PAX journey has ended for now but I am glad of the experience.